Preparing for Vision Expo West 2024: A CEO’s Guide to Maximizing Innovation and Networking
As the CEO of a practice with five locations and nine doctors, attending Vision Expo has become a pivotal part of my year. With the event just over a week away, I’m gearing up for what is always a highlight in my professional calendar. Here’s how I prepare for it, focusing on innovation, efficiency, and […]
Busy-ness: The Enemy of Finding a Better Way
“How are things going for you?” is a question we often hear in the hallways of professional gatherings, and more often than not, the response is a resigned, “Busy.” For owner optometrists managing multiple facets of a practice, this busy-ness becomes a default state, not just an occasional phase. The whirlwind of patient care, employee […]
Keeping Vendor and Product Flexibility Within Your Practice
Keeping Vendor and Product Flexibility Within Your Practice In the business world, one of the greatest strengths is the flexibility and maneuverability among vendor suppliers. Balancing product quality with vendor relationships is not always easy, but it is attainable. Historically, independent optometrists have sought single vendor relationships to minimize change management and reduce the overall […]
70 pairs sold: An optical success story
In one month, our optical department sold 70 pairs of glasses to cash-paying customers. This success story isn’t a fairy tale, it’s fact. Like a lot of small optometric offices, we believed we couldn’t make much of a profit on optical. We assumed that most patients who have managed vision plans would shop around and […]
Improving patient eye care through clinical scribing
Three years ago, I was approaching burnout. I was seeing 18-20 patients per day in my optometry clinic and I thought my fingers were going to fall off from constant charting. Patient care was suffering because I spent more time in front of the computer screen than I did talking to patients. When I chose […]
Good investments result in high profits
Sometimes deciding what areas to invest in feels as random as a game of spin the bottle. While there is an element of chance in any new business improvement or expansion, finding out what has worked for others can give valuable insight. Here are the top three recent investments that have given us the greatest […]
2 ratios all optometry business owners should know
Whether you own five percent of an optometry practice or 100 percent, running a small business does not have to be overwhelming or difficult to know if it is successful. To help determine the business’ level of success—or if your efforts are even worth it, use these two essential ratios. After all, the last thing […]
What if you could invest $1500 and receive $4500 in return?
Last weekend at Vision Expo West in Las Vegas, I talked with many optometry business owners about their online marketing strategies. It was eye opening. Many optometrists are hesitant to make investments that will grow their business. An investment of $1,500 per month for online marketing will not only grow your business by adding patients, […]
Associate Optometrist and non-OD Staff incentives based on value
As an optometric practice owner, do you find the amount of compensation you are paying out is pushing the high end of absurd? In his book Good Profits, billionaire businessman Charles Koch writes that incentives should be solely centered on the value an individual adds to the company as a whole. He critiques companies that […]
Should you remodel your optical?
Over the past decade, remodeling has become entertainment. Shows on HGTV and other networks show dramatic transformations, and may make you think it might be time for your optical to get a face-lift. However, the improved space always comes at a price. For example, if I was remodeling my home, HGTV would probably set my […]
- 1
- 2