2 ratios all optometry business owners should know

Whether you own five percent of an optometry practice or 100 percent, running a small business does not have to be overwhelming or difficult to know if it is successful. To help determine the business’ level of success—or if your efforts are even worth it, use these two essential ratios. After all, the last thing […]

Appalled – The state of unfairly compensating an employed optometrist

Through Partners in Profit, I have had the privilege of coaching hundreds of optometrists in their careers. The most common request for advice comes from employed optometrists looking to buy into or purchase a practice. They want my unbiased opinion of their situation. They have nothing to lose with my opinion and I have nothing […]

Patients need confident optometrists not conceited ones

Why do so many Americans watch sporting events when one team is favored highly over the other? We love the possibility of an upset. Upsets occur for many reasons including a highly favored team mentally believing they are “untouchable” and that winning is close to automatic. The same applies in optometry and can lead to […]

What if you could invest $1500 and receive $4500 in return?

Last weekend at Vision Expo West in Las Vegas, I talked with many optometry business owners about their online marketing strategies. It was eye opening. Many optometrists are hesitant to make investments that will grow their business. An investment of $1,500 per month for online marketing will not only grow your business by adding patients, […]

Associate Optometrist and non-OD Staff incentives based on value

As an optometric practice owner, do you find the amount of compensation you are paying out is pushing the high end of absurd? In his book Good Profits, billionaire businessman Charles Koch writes that incentives should be solely centered on the value an individual adds to the company as a whole. He critiques companies that […]

Work smarter not harder – Maximize high demand seasons

A wise person once asked, “Who makes the best business partner?” Dumb, lazy person. Dumb, hard worker. Smart, lazy person. Smart, hard worker. Most of us would pick the smart, hard worker. However the wise person will choose a smart, lazy person any day. The smart, lazy person will figure out a way to get […]

Does your optometry office struggle to keep staff?

Managing the optometric practice is one of the most difficult pieces of the CEO puzzle. The people you are trying to manage are sometimes emotional, unpredictable, and fickle. Sometimes they leave. At times people leave for good reasons, or situations that are out of the CEO’s control. However, to build a solid optometric business you […]

What the experts don’t say about Managed Vision Care Plans

As a practicing OD who sees patients 3.5 days a week and manages a large multi-location practice with one other owner, I find my primary job is making decisions. As owners, my partner and I have the responsibility to make key decisions that will impact the health of the practice immediately and for years to […]

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