70 pairs sold: An optical success story
In one month, our optical department sold 70 pairs of glasses to cash-paying customers. This success story isn’t a fairy tale, it’s fact. Like a lot of small optometric offices, we believed we couldn’t make much of a profit on optical. We assumed that most patients who have managed vision plans would shop around and […]
Frame Board Management: A New Normal
The optical industry flourishes because it dictates the rules of how frames are sold. Opticians purchase large inventories of product and hope to sell it. If the product does not sell, then it is returned for other product. This method greatly favors the eyeglass vendor. The optical owner, whether optometrist or optician, bears the risk […]
Improving patient eye care through clinical scribing
Three years ago, I was approaching burnout. I was seeing 18-20 patients per day in my optometry clinic and I thought my fingers were going to fall off from constant charting. Patient care was suffering because I spent more time in front of the computer screen than I did talking to patients. When I chose […]
Edging when you don’t have a lab
The most profitable and effective way to manage an edging-only lab is to partner with an edging company that is knowledgeable and reasonable to do business with.
Negative Online Reviews? No sweat!
Sometimes, despite your best efforts, a patient will have a less-than-positive visit and write a bad review. While critical reviews are never welcome, when one occasionally gets posted there’s no reason to despair. Online reviews have been around long enough that more people discern they are only one person’s opinion—an opinion which they may or […]
Good investments result in high profits
Sometimes deciding what areas to invest in feels as random as a game of spin the bottle. While there is an element of chance in any new business improvement or expansion, finding out what has worked for others can give valuable insight. Here are the top three recent investments that have given us the greatest […]
2 ratios all optometry business owners should know
Whether you own five percent of an optometry practice or 100 percent, running a small business does not have to be overwhelming or difficult to know if it is successful. To help determine the business’ level of success—or if your efforts are even worth it, use these two essential ratios. After all, the last thing […]
Appalled – The state of unfairly compensating an employed optometrist
Through Partners in Profit, I have had the privilege of coaching hundreds of optometrists in their careers. The most common request for advice comes from employed optometrists looking to buy into or purchase a practice. They want my unbiased opinion of their situation. They have nothing to lose with my opinion and I have nothing […]
Patients need confident optometrists not conceited ones
Why do so many Americans watch sporting events when one team is favored highly over the other? We love the possibility of an upset. Upsets occur for many reasons including a highly favored team mentally believing they are “untouchable” and that winning is close to automatic. The same applies in optometry and can lead to […]
What if you could invest $1500 and receive $4500 in return?
Last weekend at Vision Expo West in Las Vegas, I talked with many optometry business owners about their online marketing strategies. It was eye opening. Many optometrists are hesitant to make investments that will grow their business. An investment of $1,500 per month for online marketing will not only grow your business by adding patients, […]