2 ratios all optometry business owners should know

Whether you own five percent of an optometry practice or 100 percent, running a small business does not have to be overwhelming or difficult to know if it is successful. To help determine the business’ level of success—or if your efforts are even worth it, use these two essential ratios. After all, the last thing […]

Appalled – The state of unfairly compensating an employed optometrist

Through Partners in Profit, I have had the privilege of coaching hundreds of optometrists in their careers. The most common request for advice comes from employed optometrists looking to buy into or purchase a practice. They want my unbiased opinion of their situation. They have nothing to lose with my opinion and I have nothing […]

Work smarter not harder – Maximize high demand seasons

A wise person once asked, “Who makes the best business partner?” Dumb, lazy person. Dumb, hard worker. Smart, lazy person. Smart, hard worker. Most of us would pick the smart, hard worker. However the wise person will choose a smart, lazy person any day. The smart, lazy person will figure out a way to get […]

What the experts don’t say about Managed Vision Care Plans

As a practicing OD who sees patients 3.5 days a week and manages a large multi-location practice with one other owner, I find my primary job is making decisions. As owners, my partner and I have the responsibility to make key decisions that will impact the health of the practice immediately and for years to […]

What should a CEO know about contact lenses and UPP?

The buzz acronym these days is UPP. With the Unilateral Pricing Policy, businesses must charge a minimum price for a product. This UPP was introduced for the newest and most innovative brands of contact lens, so eye care professionals could take the time to educate, fit, and prescribe these breakthrough lenses for their patients without […]

3 ways to retire from optometry at 50

Is that not our goal?  For some optometrist, practicing is for the love of the game.  For others, it is a means to an end.  Whether you are passionately practicing optometry or using it to retire early or travel more, retiring by 50 is in your grasp.  Many graduating optometry students fear the reality of […]