Appalled – The state of unfairly compensating an employed optometrist

Through Partners in Profit, I have had the privilege of coaching hundreds of optometrists in their careers. The most common request for advice comes from employed optometrists looking to buy into or purchase a practice. They want my unbiased opinion of their situation. They have nothing to lose with my opinion and I have nothing […]

Patients need confident optometrists not conceited ones

Why do so many Americans watch sporting events when one team is favored highly over the other? We love the possibility of an upset. Upsets occur for many reasons including a highly favored team mentally believing they are “untouchable” and that winning is close to automatic. The same applies in optometry and can lead to […]

Associate Optometrist and non-OD Staff incentives based on value

As an optometric practice owner, do you find the amount of compensation you are paying out is pushing the high end of absurd? In his book Good Profits, billionaire businessman Charles Koch writes that incentives should be solely centered on the value an individual adds to the company as a whole. He critiques companies that […]

Work smarter not harder – Maximize high demand seasons

A wise person once asked, “Who makes the best business partner?” Dumb, lazy person. Dumb, hard worker. Smart, lazy person. Smart, hard worker. Most of us would pick the smart, hard worker. However the wise person will choose a smart, lazy person any day. The smart, lazy person will figure out a way to get […]

What the experts don’t say about Managed Vision Care Plans

As a practicing OD who sees patients 3.5 days a week and manages a large multi-location practice with one other owner, I find my primary job is making decisions. As owners, my partner and I have the responsibility to make key decisions that will impact the health of the practice immediately and for years to […]

What should a CEO know about contact lenses and UPP?

The buzz acronym these days is UPP. With the Unilateral Pricing Policy, businesses must charge a minimum price for a product. This UPP was introduced for the newest and most innovative brands of contact lens, so eye care professionals could take the time to educate, fit, and prescribe these breakthrough lenses for their patients without […]

Don’t sweat a negative online review

I’ve attended numerous meetings about managing an optometry office’s online presence. The big question is always, “What should I do with a negative review?” A negative review is exactly what it is–negative. What’s nice about mathematics is that a negative and a positive cancel each other out. When you have a strategic online marketing plan […]

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