Why working Smarter not Harder is essential to growing your practice’s profits
How much of every dollar you earn remains in your pocket? If it’s just a nickel, it’s time to reconsider how you’re managing your practice. Transforming these earnings into a quarter for every dollar isn’t just about working harder—it’s about working smarter. The True Cost of Being “Busy” We’ve all answered the question, “How are […]
Improving patient eye care through clinical scribing
Three years ago, I was approaching burnout. I was seeing 18-20 patients per day in my optometry clinic and I thought my fingers were going to fall off from constant charting. Patient care was suffering because I spent more time in front of the computer screen than I did talking to patients. When I chose […]
Appalled – The state of unfairly compensating an employed optometrist
Through Partners in Profit, I have had the privilege of coaching hundreds of optometrists in their careers. The most common request for advice comes from employed optometrists looking to buy into or purchase a practice. They want my unbiased opinion of their situation. They have nothing to lose with my opinion and I have nothing […]
Associate Optometrist and non-OD Staff incentives based on value
As an optometric practice owner, do you find the amount of compensation you are paying out is pushing the high end of absurd? In his book Good Profits, billionaire businessman Charles Koch writes that incentives should be solely centered on the value an individual adds to the company as a whole. He critiques companies that […]
Work smarter not harder – Maximize high demand seasons
A wise person once asked, “Who makes the best business partner?” Dumb, lazy person. Dumb, hard worker. Smart, lazy person. Smart, hard worker. Most of us would pick the smart, hard worker. However the wise person will choose a smart, lazy person any day. The smart, lazy person will figure out a way to get […]
Does your optometry office struggle to keep staff?
Managing the optometric practice is one of the most difficult pieces of the CEO puzzle. The people you are trying to manage are sometimes emotional, unpredictable, and fickle. Sometimes they leave. At times people leave for good reasons, or situations that are out of the CEO’s control. However, to build a solid optometric business you […]
Hire the best….Future optometrists
Right now we have two staff members who have decided to make optometry their life profession and are applying to optometry school. These future ODs are excited, and their excitement is contagious to the rest of the staff, even the sometimes complacent and burned out OD who has been practicing for years. When you employ […]
Don’t sweat a negative online review
I’ve attended numerous meetings about managing an optometry office’s online presence. The big question is always, “What should I do with a negative review?” A negative review is exactly what it is–negative. What’s nice about mathematics is that a negative and a positive cancel each other out. When you have a strategic online marketing plan […]
Rules of engagement: Hiring employees from other optometry practices
Understood rules of engagement among competing optometry practices lay the groundwork for professionalism and ethical business practices. For our purposes, I define competitors as any company within a 50-mile radius that practices optometry, opticianary, or ophthalmology and requires staffing with the same job skills. When a person applies at your office, it’s important to know […]
3 things to do when your schedule is slow
Most optometry practices have months when the schedule is not bursting at the seams. This can be discouraging and stressful, or it can be beneficial and rejuvenating, depending how you as a leader approach it. Here are three ways to make the most of a slow schedule: Reflect for encouragement – Be encouraged by looking […]
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