Never Too Busy to Be Curious
Everyone is busy. But are we all busy with the right things? I’ve spoken with many colleagues who say they are “extremely busy.” However, after delving into what they’re busy with, I’ve come to realize that their busyness is an addition problem that really should be a multiplication problem. Multiplying our efforts is essential for […]
Revolutionizing Optometry Practices: Increase Your Cash Flow with Consignment Frames
The Traditional Challenge with Managing Frame InventoryA New Approach: Consignment of FramesHow Consignment WorksThe Benefits UnveiledConclusion Introduction:In the competitive world of optometry, managing cash flow effectively is paramount. One often overlooked area with significant potential for financial improvement is frame inventory management. Let’s explore a transformative approach that is reshaping how optometrists manage their frame […]
New Profit Opportunities with Partners in Profit
Private Label Excellence Embracing Technology with a Virtual Assistant Efficient Shipping Solutions Innovate and Profit with Us! Join the ranks of thriving optometry practices. Learn more about our innovative frame and lens modeling program by speaking with one of our dedicated team members.
Patients need confident optometrists not conceited ones
Why do so many Americans watch sporting events when one team is favored highly over the other? We love the possibility of an upset. Upsets occur for many reasons including a highly favored team mentally believing they are “untouchable” and that winning is close to automatic. The same applies in optometry and can lead to […]
What if you could invest $1500 and receive $4500 in return?
Last weekend at Vision Expo West in Las Vegas, I talked with many optometry business owners about their online marketing strategies. It was eye opening. Many optometrists are hesitant to make investments that will grow their business. An investment of $1,500 per month for online marketing will not only grow your business by adding patients, […]
Associate Optometrist and non-OD Staff incentives based on value
As an optometric practice owner, do you find the amount of compensation you are paying out is pushing the high end of absurd? In his book Good Profits, billionaire businessman Charles Koch writes that incentives should be solely centered on the value an individual adds to the company as a whole. He critiques companies that […]
Should you remodel your optical?
Over the past decade, remodeling has become entertainment. Shows on HGTV and other networks show dramatic transformations, and may make you think it might be time for your optical to get a face-lift. However, the improved space always comes at a price. For example, if I was remodeling my home, HGTV would probably set my […]
Work smarter not harder – Maximize high demand seasons
A wise person once asked, “Who makes the best business partner?” Dumb, lazy person. Dumb, hard worker. Smart, lazy person. Smart, hard worker. Most of us would pick the smart, hard worker. However the wise person will choose a smart, lazy person any day. The smart, lazy person will figure out a way to get […]
Does your optometry office struggle to keep staff?
Managing the optometric practice is one of the most difficult pieces of the CEO puzzle. The people you are trying to manage are sometimes emotional, unpredictable, and fickle. Sometimes they leave. At times people leave for good reasons, or situations that are out of the CEO’s control. However, to build a solid optometric business you […]
Hire the best….Future optometrists
Right now we have two staff members who have decided to make optometry their life profession and are applying to optometry school. These future ODs are excited, and their excitement is contagious to the rest of the staff, even the sometimes complacent and burned out OD who has been practicing for years. When you employ […]