Understood rules of engagement among competing optometry practices lay the groundwork for professionalism and ethical business practices. For our purposes, I define competitors as any company within a 50-mile radius that practices optometry, opticianary, or ophthalmology and requires staffing with the same job skills. When a person applies at your office, it’s important to know […]

Is that not our goal?  For some optometrist, practicing is for the love of the game.  For others, it is a means to an end.  Whether you are passionately practicing optometry or using it to retire early or travel more, retiring by 50 is in your grasp.  Many graduating optometry students fear the reality of […]

Graduating optometrists have two main questions:  Where am I going to practice? and How will I pay back my student loan? Although loan amounts can be staggering, there is no need to fear. Many optometrists have paid off their debt and are reaping the rewards of having additional money in the bank by following these […]

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