Published articles by our Leadership Team:

How We Reduced Shipping Costs to Under $100 Monthly for Each of Our 5 Office Locations(Review of Optometric Business – September 2023)

How We Cut Our Hourly Rate in Half & Saved 50% on Staffing Multiple Positions (Review of Optometric Business – July 2023)

3 Ideas from Outside Optometry = COGS that Now Run at 20% or Less of Net Revenues (Review of Optometric Business – November 2022)

Thriving Despite Managed Care: Strategies Generating Additional $300,000+ Yearly (Review of Optometric Business – October 2022)

My 3 Greatest Leadership Challenges & the Solutions that Transformed My Practice (Review of Optometric Business – August 2022)

A Better Way to Pay ODs (Review of Optometric Business – June 2022)

How to Make a Real Estate Investment with 10-15% Annual ROI Net (Review of Optometric Business – Feb 2022)

3 Cost Cuts that Saved My Practice $300,000+ (Review of Optometric Business – Dec 2021)

How a Mindset Shift in Optical Generated a 25% Year-Over-Year Increase in Net Revenue for the Last 3 Years (Review of Optometric Business – Nov 2021)

A Better Way for Practice Owners to Compensate Themselves (Review of Optometric Business – Aug 2020)

In-House Frame Brand: The Optical Partner Facilitating 25% Year-Over-Year Revenue Growth (Review of Optometric Business – May 2020)

Choosing & Optimizing Patient Engagement Software (Review of Optometric Business – March 2020)

Why (So Far) I’ve Said NO to Private Equity (Review of Optometric Business – September 2018)

The Secret to Dividing Management Responsibilities in Multi-Partner Practices (Review of Optometric Business – May 2018)

Does Your Practice Need a Corporate-Organizational Structure? (Review of Optometric Business – March 2018)

When to Hire an Associate OD and How to Do It (Review of Optometric Business – November 2017)

Business Technology: Upgrade Now to Benefit Long-Term (Review of Optometric Business – August 2017)

Facilitating Coordinated Care for Diabetic Retinopathy (Advanced Ocular Care, July/Aug 2017)

Fewer Frames + Consignment Model = > Optical Profits (Review of Optometric Business – June 2017)

Associate OD Compensation: Set a Competitive Salary with a Revenue Percentage System (Review of Optometric Business, May 2017)

Wichita Optometry Helps Dry Eye Sufferers with Cutting-Edge LipiFlow® Gland Function Treatment (Press Release January 2017)

When to Fire a Patient and How (Review of Optometric Business, January 2017)

Answers to Your Toughest Patient Questions (Review of Optometric Business, December 2016)

Increase Frame Sales with Simple Three-Tier Pricing (Review of Optometric Business, November 2016)

ICD-10: One-Year Check-Up (Review of Optometric Business, October 2016)

Delegate to Improve and Drive Revenues (Review of Optometric Business, June 2016)

Diversify Your Investments Build Financial Security (Review of Optometric Business, March 2016)

Nine Ways to Manage Your Frame Board Profitably (Review of Optometric Business, January 2016)

Seven Keys to Hire Develop the Right Associate (Review of Optometric Business, December 2015)

Integrated Eyecare Networks: Use Technology to Coordinate Care (Review of Optometric Business, October 2015)

10 Steps to Grow Your Business (Optometric Management Feature Article, July 2015)

Wichita Optometry has greater success, thanks to SEO and optometry specific content (VM – Click, July 2015)

Develop a Winning Staff with a System to Reward All Employees (Review of Optometric Business, July 2015)

Create a System to Build a High Performing Staff (Review of Optometric Business, April 2015)

Manage Employees Effectively with Staff-Only Web Page (Review of Optometric Business, April 2015)

How much is your practice worth (AOA Focus, January 2015)

Retirement Planning Options: Staff Retention Tool (Review of Optometric Business, December 2014)

ODentrepreneur Interview – Growing a Private Practice

Retirement Planning: Plan Now for Post-Career Security (Review of Optometric Business, October 2014)

Is Partnership a Good Idea (August 2014)

Climb the Associates Ladder: Seven Steps Toward Ownership (Review of Optometric Business, July 2014)

Prescribing Ophthalmic Devices (June 2014)

Practice Purchase or Expansion: Manage Expenses to Reach Profitability (Review of Optometric Business, May 2014)

Starting Cold: Calculate & Manage Expenses to Reach Profitability (Review of Optometric Business, April 2014)

Paperless Progress: 4 questions to ask your EHR vendor (April 2014)

Fill Your Staff Generation Gap (Optometric Management, March 2014)

4 ways to manage growth (March 2014)

3 steps for finding the right practice (November 2013)

The pathway to merging an associate with a solo doctor (October 2013)

What to do when you’re under cyber attack (September 2013)

4 tips to retaining patients after a practice sale (August 2013)

Is your career ruining your family? (June 2013)

Optometric Business Innovators 2013 – Digital Media (Vision Monday – June 2013)

Dirty Diapers (May 2013)

Optometry Student to Successful Optometrist (optometrystudents.com – April 2013)

“I’m Not Comfortable in First Class” (April 2013)

Optical to Medical . . . . The Great Evolution of Practice (March 2012)

“I went to my pcp for my red eye.” (February 2013)

Tired of Your Partner . . . . Start your own Practice  (January 2013)

Optometry TEAM (Together Everyone Achieves More) (December 2012)

Which is more important:  Your Virtual or Physical Location? (November 2012)

Interview Success equals Career Success (October 2012)

Successful Practices Connect the Generations (September 2012)