At Partners in Profit, we’re always looking for innovative ways to help private practice optometrists thrive. That’s why we’re excited to highlight Dr. Chad Fleming’s recent appearance on The Optometry Money Podcast, where he joined host Evon Mendrin to discuss a game-changing strategy: private label products.
Why Private Label?
Dr. Fleming broke down how private practice owners can introduce private label lenses, frames, and other optical products into their business model. This strategy not only strengthens profitability but also enhances control over pricing, product quality, and brand positioning.
In the episode, Chad and Evon dive into the key benefits of private label products, including:
✅ Higher Margins & Lower Costs – Without the markups from big-name brands, private label products offer a better profit margin while still delivering top-tier quality.
✅ Increased Business Flexibility – Practice owners gain more control over pricing, product selection, and inventory management.
✅ Branding & Patient Loyalty – Private labeling strengthens your brand identity and fosters patient trust and retention by offering exclusive products they can’t find elsewhere.
Key Takeaways
If you’re wondering whether private label products are right for your practice, this episode is packed with practical, real-world advice. Dr. Fleming covers:
- What private label products are and why they’re becoming more popular.
- How they stack up against well-known brands in quality and performance.
- A step-by-step guide to selecting and implementing a private label line.
- The common mistakes to avoid when introducing private label products.
Whether you’re just exploring private label offerings or actively looking for ways to boost your profitability, this episode is a must-listen.
Listen to the Full Episode
Check out The Optometry Money Podcast to hear the full conversation and gain valuable insights into maximizing your optical practice’s profitability.
For more information, you can reach out to Chad directly at chad@pipgpo.com or explore Partners in Profit for more strategies tailored to independent optometry practices.
At Partners in Profit, we’re committed to helping private practice ODs gain the competitive edge they need to increase revenue, streamline operations, and build sustainable, patient-focused businesses. Stay tuned for more expert insights and strategies!