Hire the best….Future optometrists
Right now we have two staff members who have decided to make optometry their life profession and are applying to optometry school. These future ODs are excited, and their excitement is contagious to the rest of the staff, even the sometimes complacent and burned out OD who has been practicing for years. When you employ […]
What the experts don’t say about Managed Vision Care Plans
As a practicing OD who sees patients 3.5 days a week and manages a large multi-location practice with one other owner, I find my primary job is making decisions. As owners, my partner and I have the responsibility to make key decisions that will impact the health of the practice immediately and for years to […]
Vision or Medical?
“I just want to see patients and not worry about what vision coverage or medical insurance they have.” Many doctors have expressed this desire to focus on their patients and not be concerned about the financial side of things. However, if those same doctors would also like to thrive in their private practice, they will […]
What should a CEO know about contact lenses and UPP?
The buzz acronym these days is UPP. With the Unilateral Pricing Policy, businesses must charge a minimum price for a product. This UPP was introduced for the newest and most innovative brands of contact lens, so eye care professionals could take the time to educate, fit, and prescribe these breakthrough lenses for their patients without […]
Don’t sweat a negative online review
I’ve attended numerous meetings about managing an optometry office’s online presence. The big question is always, “What should I do with a negative review?” A negative review is exactly what it is–negative. What’s nice about mathematics is that a negative and a positive cancel each other out. When you have a strategic online marketing plan […]
Rules of engagement: Hiring employees from other optometry practices
Understood rules of engagement among competing optometry practices lay the groundwork for professionalism and ethical business practices. For our purposes, I define competitors as any company within a 50-mile radius that practices optometry, opticianary, or ophthalmology and requires staffing with the same job skills. When a person applies at your office, it’s important to know […]
3 things to do when your schedule is slow
Most optometry practices have months when the schedule is not bursting at the seams. This can be discouraging and stressful, or it can be beneficial and rejuvenating, depending how you as a leader approach it. Here are three ways to make the most of a slow schedule: Reflect for encouragement – Be encouraged by looking […]
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Optometry Staff Compensation Averages
How well do you pay your staff? Studies have shown that job satisfaction is key to keeping staff in your optometry practice, but money is a close second. Successful optometrists who are also the CEOs of their practice know the importance of compensating staff fairly and equitably for their market while continuing to be a […]
How to reward staff based on team performance
Employers and employees most always disagree on compensation. Optometrist owners feel they are paying fairly–or even generously–to keep staff members happy and motivated. The optometry staff members believe they are working harder than ever, and deserve to be paid for extra effort. A bonus system that rewards increased team production can alleviate this tension. […]