Work smarter not harder – Maximize high demand seasons
A wise person once asked, “Who makes the best business partner?” Dumb, lazy person. Dumb, hard worker. Smart, lazy person. Smart, hard worker. Most of us would pick the smart, hard worker. However the wise person will choose a smart, lazy person any day. The smart, lazy person will figure out a way to get […]
Hire the best….Future optometrists
Right now we have two staff members who have decided to make optometry their life profession and are applying to optometry school. These future ODs are excited, and their excitement is contagious to the rest of the staff, even the sometimes complacent and burned out OD who has been practicing for years. When you employ […]
What the experts don’t say about Managed Vision Care Plans
As a practicing OD who sees patients 3.5 days a week and manages a large multi-location practice with one other owner, I find my primary job is making decisions. As owners, my partner and I have the responsibility to make key decisions that will impact the health of the practice immediately and for years to […]
Vision or Medical?
“I just want to see patients and not worry about what vision coverage or medical insurance they have.” Many doctors have expressed this desire to focus on their patients and not be concerned about the financial side of things. However, if those same doctors would also like to thrive in their private practice, they will […]
What should a CEO know about contact lenses and UPP?
The buzz acronym these days is UPP. With the Unilateral Pricing Policy, businesses must charge a minimum price for a product. This UPP was introduced for the newest and most innovative brands of contact lens, so eye care professionals could take the time to educate, fit, and prescribe these breakthrough lenses for their patients without […]
Don’t sweat a negative online review
I’ve attended numerous meetings about managing an optometry office’s online presence. The big question is always, “What should I do with a negative review?” A negative review is exactly what it is–negative. What’s nice about mathematics is that a negative and a positive cancel each other out. When you have a strategic online marketing plan […]
Rules of engagement: Hiring employees from other optometry practices
Understood rules of engagement among competing optometry practices lay the groundwork for professionalism and ethical business practices. For our purposes, I define competitors as any company within a 50-mile radius that practices optometry, opticianary, or ophthalmology and requires staffing with the same job skills. When a person applies at your office, it’s important to know […]
3 things to do when your schedule is slow
Most optometry practices have months when the schedule is not bursting at the seams. This can be discouraging and stressful, or it can be beneficial and rejuvenating, depending how you as a leader approach it. Here are three ways to make the most of a slow schedule: Reflect for encouragement – Be encouraged by looking […]
Optometrist burnout? Watch for these 3 signs
Burnout can happen to the best of us, and it usually happens to those who least expect it. Burnout is a state of emotional, mental, and physical exhaustion caused by excessive and prolonged stress. Most people think burnout happens to individuals who only half-heartedly like optometry, or the ones who just went into the profession for the […]
3 ways to retire from optometry at 50
Is that not our goal? For some optometrist, practicing is for the love of the game. For others, it is a means to an end. Whether you are passionately practicing optometry or using it to retire early or travel more, retiring by 50 is in your grasp. Many graduating optometry students fear the reality of […]
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